News
Ball-tracking tech to drive score reviews in 2024 AFLW season
The AFL's new 'smart footy' is at the centre of a new score assist system that will operate in the coming 2024 NAB AFLW season. The smart-ball technology will provide score assist officials with alerts when the footy crossed the goal line, hits the post or is touched in flight.
Published on
August 20, 2024
More from the blog
Stay Up to date with all things XV Capital and Clients
6G Innovations: How sports technology and 6G will reimagine sport and live entertainment
6G technology will transform sport with faster, more immersive and personalised experiences for fans and athletes alike. From real-time tracking to holographic broadcasts, the future of sports is here. XV’s research team breaks it down.
Read post
How Creative AI Is Transforming Live Sport in Real Time
The past 18 months in Sports Technology have been nothing short of mind-bending. This week, XV's Research team explores how artificial intelligence has evolved from a buzzword (very much the case between 2015–2018, when it was largely confined to lab demos) into today’s creative force, shaping live events and sports experiences on a global scale. This is no longer the slow, incremental progress of past technological eras; it is an explosive rebirth, a new renaissance in which reality itself can be rewritten in real time and imagination flows freely across sports fields, fashion runways, retail storefronts and music stages, unbound by the limitations of the past.
Read post