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Celebrating Women Trailblazers in Sports-tech on International Women’s Day
XV celebrates the women trailblazers redefining sports, entertainment, fitness, and wellness. With unstoppable passion and fresh innovation, these thought leaders view problems that need solving through a unique lens, delivering amazing solutions that positively impact society. Join us this International Women’s Day in championing a more diverse, inclusive, impactful future for all.
Published on
March 7, 2025
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Sports Business Journal: A directive for sports leadership: Innovation as necessity
XV Capital advisory panel member and US consultant, Professor Rick Burton, and his co-author Norm O'Reilly, write about sports leadership and innovation. Rick is the David B. Falk Professor of Sport Management at Syracuse University and Founder/CEO of Burton Marketing Group.
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Don't forget to create your AI roadmap on your Sports Innovation journey
Creating an AI roadmap is a great starting point for leaders. For sports organisations, major events, and governments - it's about using AI to re-engineer the athlete experience, fan experience, broadcast, front-office and back-office delivery, mass participation, and next-generation sports experiences through the lens of AI-powered innovations
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