News
Mortlock interviewed on CNBC Asia
There’s been a ‘real compression’ of valuations in the sports industry, sports investment firm says
Published on
June 7, 2024

More from the blog
Stay Up to date with all things XV Capital and Clients

The Rise of the Creator Economy: Why User-Generated Content is now outpacing Traditional Media in Sports and Entertainment
New research from global advertising powerhouse WPP Media suggests that 2025 marks the beginning of a monumental shift in the world of advertising. For the first time, content created by individuals on platforms like YouTube, TikTok and Instagram is expected to draw more ad revenue than all traditional media combined, including television, cinema and news outlets.
Read post

Sports Business Journal: A directive for sports leadership: Innovation as necessity
XV Capital advisory panel member and US consultant, Professor Rick Burton, and his co-author Norm O'Reilly, write about sports leadership and innovation. Rick is the David B. Falk Professor of Sport Management at Syracuse University and Founder/CEO of Burton Marketing Group.
Read post